What I Do & How I Work

Google Ads, Done Right.

I manage a small roster of clients so every account gets the senior-level attention it deserves — not handed off to a junior account manager.

My Services

Every engagement is hands-on. You work directly with me — someone who has spent 18+ years in paid search, worked inside Google, and built proprietary tools to analyze data most agencies never touch.

Core Service 01

Google Ads Management & Optimization

This is the core of what I do. I manage Google Ads accounts for service businesses and ecommerce brands spending $10K+ a month, with a focus on sustainable, scalable growth — not just vanity metrics.

What’s included:

  • Full campaign architecture and restructure
  • Search, Shopping, Performance Max, Display
  • Keyword strategy and negative keyword management
  • Bid strategy optimization (manual, tCPA, tROAS)
  • Ad copy writing and A/B testing
  • Audience segmentation and remarketing

My edge:

  • Ex-Google employee with inside knowledge of the algorithm
  • BigQuery + GA4 data integration for deeper optimization
  • Propensity modeling to identify high-value audiences
  • Bi-weekly performance reviews with actionable reporting
  • No junior account managers — ever

Core Service 02

Microsoft Ads Campaign Management

Microsoft Ads (Bing) remains one of the most overlooked opportunities in paid search — lower CPCs, older demographic with higher household income, and audiences your Google competitors are ignoring. I set it up right and run it as a true complement to your Google campaigns, not an afterthought.

  • Campaign import and native optimization from Google Ads
  • Audience sync and LinkedIn profile targeting (unique to Microsoft)
  • Shopping campaigns and feed management
  • Separate bid strategies tuned for Bing’s auction dynamics
  • Conversion tracking independent of Google’s pixel
  • Cross-platform attribution analysis
  • Typically included as part of a Google Ads engagement
  • Standalone management available for qualified accounts

Core Service 03

Landing Page Design & Conversion Optimization

Most agencies drive traffic to your homepage and call it a day. I build dedicated landing pages that match your ad messaging and are engineered to convert. The click is just the beginning — what happens after determines your ROAS.

Page design includes:

  • Message match between ad copy and landing page headline
  • Conversion-focused layout (hero, proof, CTA flow)
  • Mobile-first responsive design
  • Form optimization and lead qualification
  • Page speed optimization

Ongoing CRO:

  • Heatmap and session recording analysis
  • A/B testing headline and CTA variations
  • GA4 funnel analysis to identify drop-off points
  • Conversion rate benchmarking vs. industry norms
  • Quarterly landing page audits

Core Service 04

Conversion Tracking, GA4 & BigQuery Analytics

Most businesses are flying blind. They know clicks went up but have no idea if revenue followed. I set up and maintain the tracking infrastructure that connects your ad spend to actual business outcomes — and use BigQuery to run analysis that goes far beyond what you’ll find in a standard dashboard.

Tracking setup:

  • GA4 property setup and event configuration
  • Google Tag Manager implementation
  • Enhanced ecommerce and lead tracking
  • Server-side tracking for cookie-constrained environments
  • Cross-device and cross-channel attribution

BigQuery analysis:

  • GA4 → BigQuery export and custom SQL reporting
  • Customer lifetime value modeling
  • Propensity scoring for high-converting audience segments
  • Cohort analysis and repeat purchase behavior
  • Custom dashboards for business-level decisions

How Pricing Works

Simple, transparent, and aligned with your success. No hidden fees, no long-term lock-in after the initial term.

Service Businesses

10% of spend

$2,500/month minimum

  • Google Ads management
  • Microsoft Ads included
  • Bi-weekly strategy calls
  • Monthly performance report
  • Conversion tracking setup

Most Popular

eCommerce

X%+ of revenue

$2,500/month minimum

  • Google Ads + Shopping management
  • Merchant Center optimization
  • BigQuery analytics included
  • Feed optimization (book author’s specialty)
  • Full attribution setup

All engagements start with a 3-month minimum, then continue month-to-month. Custom pricing available for accounts with complex needs or higher spend.

Ready to Talk About Your Account?

I take on a limited number of clients. Book a free 30-minute strategy call to see if we’re a good fit — no sales pitch, just a straight conversation about what’s working, what isn’t, and what I’d do differently.

Book a Free Strategy Call