The Merchant Center mistakes that matter aren’t the obvious ones. Everyone knows about disapprovals. The diagnostics tab waves a red flag, somebody fixes it, life goes on. The problems that actually cost you money are subtler. They sit in the soft warnings. They show up as silent throttling. They never trigger an alert email. A…
Google Merchant Center has roughly 60 google feed attributes you can populate. Maybe 8 of them actually move performance. The rest are either required to keep your products approved, cosmetic, or only matter in specific categories. Confusing those buckets is how feed work eats weeks and delivers nothing. I’m Kevin Wetherby. I spent 19 years…
Most feed audits are useless. A consultant pulls a CSV, runs it through a free online tool, and hands you a 40-page PDF flagging that 200 products are missing a color attribute. Nobody fixes anything because nobody knows which 200 products are dragging down ROAS and which 200 don’t matter. I’ve been doing this for…
If you only ever fix one thing in your feed, fix titles. Titles do more work than any other field. They tell Google which queries to match you to. They drive click-through rate. They control a chunk of how your relevance score gets calculated. And they’re the field most advertisers leave on autopilot. A bit…