data feed

Most feed audits are useless. A consultant pulls a CSV, runs it through a free online tool, and hands you a 40-page PDF flagging that 200 products are missing a color attribute. Nobody fixes anything because nobody knows which 200 products are dragging down ROAS and which 200 don’t matter. I’ve been doing this for…

If you only ever fix one thing in your feed, fix titles. Titles do more work than any other field. They tell Google which queries to match you to. They drive click-through rate. They control a chunk of how your relevance score gets calculated. And they’re the field most advertisers leave on autopilot. A bit…